The creative duo The Lazy Ones, formed by Nat and Diego, are the makers of womenswear fashion label Des Moines. The brand achieves in their collections a balance between hard and romantic, garments that are unthreatening yet interesting.
Made and sourced in London, its designs never stop experimenting with unusual fabrics paired in eye-catching colour combos adorned exquisitely with a vast collection of vintage haberdashery that makes each piece truly unique and individual but somehow always achieving an effortless and timeless look.
It's Atelier Fashion; mini and maxi dresses, ruffle tops and paper-bag skirts coming from a young and vibrant label founded in 2001 by fashion-graduate Nat Colom and her partner Diego Tellez in a little corner of east London.
The label opened its flagship store, The Lazy Ones, in Shoreditch, East London in 2004. Des Moines has signed contracts with some of the biggest international retail companies such as Topshop, PixieMarket, ABAHOUSE and most recently, Itochu, where Des Moines is distributed on over 40 stores across Japan. Also, the brand is available at various independent stores woldwide.
Des moines is about something universal, femininity and something concrete, city-life, which has already attracted the likes of Beyonce, Kate Moss, Alexa Chung, Keira Knightley, Peaches Geldof, Kelly Osbourne or Felicity Jones among others.
flagship boutiqueVisit The Lazy Ones shop in Brick Lane, open tue-sun 12 to 7pm.
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